Tasting Room Manager

Location: Glen Ellen, CA
The Company:
  • The Wine Group is one of the top leaders in the wine industry.
  • A privately held management-owned company with 14 wineries in California, New York, and Australia
  • We produce many well-known brands including Franzia, Cupcake, Chloe, Flip Flop, Save Me San Francisco, Insurrection, Concannon, Benziger, and Imagery.
  • We are a successful company looking to employ talented individuals on our team who are self-motivated, positive and energetic.

The Role:
  • This position is responsible for the total customer experience in the Benziger Family Winery Tasting Room, delivering on the sales and club acquisition goals while providing best-in-class service in a high volume, customer centric environment.
  • The Tasting Room Manager coordinates all aspects of the tasting room and will be expected to be a leader in the following areas:
  • Managing and coordinating all daily consumer facing activities on property, including greeting visitors, providing tastings, wine education and tour and tasting room events staffing
  • Driving sales and club acquisition results within all sales and experience venues
  • Assembling a high performing staff and providing consistent training, analytics, motivation and other activities required to drive success
  • Collaborating and working well within the overall retail sales team management to coordinate consumer, trade, VIP, wine club, large groups, tasting room events, etc.
  • Developing and building partnerships within the company,
  • Understanding and identifying with sales reporting
  • Reporting to this position: Full-time and part-time tasting room staff

  • Meet/Exceed sales goals: Wine & non-wine merchandise
  • Drive volume and margin while managing product mix
  • Increase average sales per visitor and average bottle price
  • Upsell guests from main bar into elevated tasting experiences
  • Assist in setting annual Tasting Room budgets and monthly budget reviews
  • Cultivate a high performing sales organization
  • Recruitment, motivation and training (e.g. sales, promotions, club offerings, experiences)
  • Mentor and review supervisors and staff, addressing complaints and resolving conflicts
  • Schedule and conduct regular staff meetings, tastings, seminars and other events to enhance communication and teamwork
  • Develop effective sales promotions and policies (in conjunction with cross-functional teams)
  • Increase customer acquisition
  • Execute best-in-class wine club, tour and tasting experiences, and tasting room events
  • Retail Operations

  • 2+ years of prior relevant experience in a managerial role is (Required)
  • 2+ years of tasting room experience (Required)
  • 2+ years of consumer sales, restaurant or hotel experience will be strongly (Preferred)
  • Must be 21 years of age (Required)
  • High School Diploma or Equivalent (Required)
  • College degree in retail/business management or hospitality, or equivalent experience strongly (Preferred)
  • Must hold a valid driver’s license
  • Must be available to work weekends, special events and holidays
  • Excellent communication, organizational and interpersonal skills are a must
  • Superior customer service skills and service driven
  • Demonstrated ability to multi-task, follow-up and work in a fast pace environment under pressure
  • Must have strong attention to detail
  • Pro-active and thorough in completing existing tasks and pursuing new assignments
  • Ability to work independently with minimal direct supervision
  • Enthusiasm for wine and interest in expanding expertise
April A. Estes
Senior Recruiter
720-439-2609 Direct

this job portal is powered by CATS