Manager, Marketing (Salesforce Marketing Cloud)

Location: Clayton, MO, United States
Position Purpose:  Define, direct and lead Centene’s marketing automation platform functions (using Salesforce Marketing Cloud) for member, provider and prospect marketing and engagement, in accordance with the mission, philosophy, and objectives of the company.  The marketing manager position in Corporate Marketing will serve as a key point of contact and support for the health plans, corporate departments and product teams for the Salesforce Marketing Cloud. The platform will be a key communication platform to engage with members, providers and prospects to achieve retention and growth objectives.
 
  • Serve as subject matter expert to help all Centene departments deploy a wide array of member, provider and prospect campaign and engagement initiatives using the Marketing Cloud
  • Develop, lead and implement health plan or strategic and tactical marketing and engagement efforts
  • Configure deploy, maintain, optimize and enhance the platform, working closely with IT to achieve these results
  • Analyze reports and records on department activities for effective decision making. Produce accurate and timely reports needed for contractual or business needs
  • Identify department and project needs and develop process and systems to meet needs
  • Build and maintain internal and external business relationships

Qualifications:
Education/Experience:
  • Requires a Bachelor's degree or equivalent in Marketing, Public Relations, Communications or related area.
  • 5+ years of experience in marketing or branding, including experience using Salesforce Marketing Cloud (or Exact Target), and/or similar marketing automation platform experience (Marketo, Adobe Campaign, Hubspot, etc). 
  • Experience in a government sponsored healthcare environment a plus.
April A. Estes
Senior Recruiter
720-439-2609 Direct
april@proenlist.com 
www.proenlist.com 

Follow us at:
www.linkedin.com/in/aprilaestes
www.linkedin.com/company/proenlist/

 
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