This career defining, long-term, one year freelance role as Adobe Audience Manager with Digital Marketing Analysis Experience For Paid Advertising is onsite in NYC (midtown), 40 hours a week, healthcare benefits provided, 401K, 5 paid sick days, more.As a market leader, the talent and passion of our client’s people are critical to their success and share a common set of values rooted in integrity, excellence and strong team ethic. Our client provides a superior foundation for building a professional career with a philosophy that balances personal lifestyles, perspectives and needs.
By using Adobe Audience Manager (DMP) for segment creation, activation, and analysis, you will leverage data assets to identify audience attributes; effectively extract insights from data and communicate trends to impact Marketing initiatives. Adobe Audience Manager is an industry-leading Data Management Platform that integrates online and offline data from available sources to deliver a unified view of audiences which enables Advertisers, etc. to integrate owned data to create a 360° view of a consumer’s profile, build meaningful audiences, and drive the pillars of the customer journey.
In this role, you will help in the strategic data priorities of the department for business-wide data activities, standardization, accessibility, and governance while ensuring data & information compliance with the business’ policies and external legal requirements. You will aid in the management and development of audience segmentation, taxonomies, performance metrics & KPIs in order to effectively and efficiently measure paid, owned and earned activity.
Partner with stakeholders within Marketing and across the organization to understand goals, vision, strategy, scope, use cases, and experience and collaborate with media agency to identify and refine audience segments utilized in paid advertising
Define and maintain documented, sequenced capability plan demonstrating how investment in data analytics platform is aligned with the organization's Marketing plan initiatives to fuel growth
Draft Analytics requirements on a project by project basis to ensure accuracy of Analytics implementation
Responsible for developing and managing various aspects of performance analytics, back office analytics/call-center analytics and decision modeling; including report design, data capture development and implementation processes
Responsible for supporting both ad-hoc analytics requests from marketing and business stakeholders across the organization as well as the creation of scheduled reports, and for tagging web properties and QA of pages to ensure accuracy of both Analytics implementation and reporting data.
Bachelor’s Degree with 5+years in analytics and insights; 3+ years of agency experience is preferred
Knowledge of Marketing experience technologies, especially implementing Adobe platforms, Salesforce, and LiveRamp, experience with Adobe Audience Manager, Adobe Analytics, experience with tag management systems like Adobe, Signal, Tealium, Google Tag Manager
Knowledge of at least two (2) online advertising media channels: Search, Display Media, Social, Programmatic, experience with at least one major third-party ad server with site-side tracking like DoubleClick, Atlas, Flashtalking, or Sizmek, SQL, Tableau or similar tools & platforms, a plus
Ability to translate data into insights and actionable next steps and effectively communicate with a wide variety of stakeholders at various levels